Holiday Season Brings Many Ads...Or Does It?
Holiday Season Brings Many Ads...Or Does It?

With marketing and media on a collision course, we are seeing more and more pieces of online media that confuse us. Is this media? Is this an ad? Sometimes it's both, but a lot of times, we're not sure. Here are a few examples, the first of which I think we and the rest of the interwebz has already sussed out. Turn on your spidey sense:

In a bizarre scene, a woman drives away with a tow truck in tow. Hilarious, I'm sure. But is it an ad? First of all, what kind of car is it? If we can't tell, then how is it an ad? Well, I can't tell, and I'm guessing you can't, either. But, somehow, our source on this seems to know that it's a Chevrolet Captiva. Brian, a savvy early commenter had this to say:

"Checked the Chinese Chevrolet site, and it says that the Captiva is coming.
http://captiva.chevrolet.com.cn/
Definitely an ad. Besides, wouldn’t towing a front wheel drive vehicle by the rear wheels cause damage to the steering, suspension, and various other systems?"

Case closed.

Here are two more less-ambiguous cases. But, on a sleepy Friday in December, I'm sure they'll be a welcome break:

I was just thinking that I don't get nearly enough prayer for the wattage I use to produce it.

 

Lost in the shuffle this political season was the opportunity to make fun of Joe Biden for standing in Barack Obama's shadow. Eh...it's just not that funny sounding. Click here for more.

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December 14. 2008 11:10 PM

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Infecting Your Market with Viral Video

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December 14. 2008 7:53 AM

Jim Boulton

Confusion is not a desirable condition for an ad, a person or a brand. You can't trust or rely on a confused person however noble their intentions - the same goes for brands. Given that ads that are ads don't work, I'm all for ads that aren't ads but they should entertain, inform or assist not bamboozle!

Jim Boulton

December 13. 2008 4:08 PM

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