Don't let the facts get in the way of a good story.
Don't let the facts get in the way of a good story.

I used to have a girlfriend who had a very annoying habit. It went like this. I'd tell a funny/interesting story (seriously, I've got, like, three), everyone would laugh or express amazement. She'd say "Yeah, but is that true?" Ruined it every time.

The truth in stories is a slippery concept. Particularly if you are relying (as we'd like to, in the modern super-connected and super-social world) on other people to spread your story for you. How can you be sure that they are telling your story in the right way?

Now, one of the most powerful modern myths ever created is Star Wars. You may have heard of it. A story so powerful that it survived Jar Jar Binks. But how well do you know the plot? Here is a brilliant video of someone trying to explain the plot of Star Wars without even having actually watched the trilogy.


Star Wars: Retold (by someone who hasn't seen it) from Joe Nicolosi on Vimeo.

What I love about this is not what she got wrong, but how much she got right! Most of the key plot developments are there. She knows the names of all of the principal characters (except, erm, Hans) and even Lando Calrissian! He's in it for about 20 minutes.

If you ever needed an example of how powerful a story can be, this is it. The ability to embed a concept in culture so deeply that even second-hand accounts manage to convey much of the meaning. David Ogilvy wrote a great ad that explained Oysters and told a story about how well they went with Guinness. That belief still exists today. It would spoil it slightly to question whether it is actually true too closely, wouldn't it?

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March 5. 2009 10:05 AM

Claus Hetting

Fantastic video - that girl must be some sort of genius - and it's funny! / Claus
www.hettingconsulting.com

Claus Hetting

January 22. 2009 5:02 PM

Jim Boulton

I did have a Guinness with those oysters so I think I'm in a n ideal position to comment.
[url]www.storyworldwide.com[/url]

Jim Boulton

January 19. 2009 12:12 PM

Richie

Authenticity/originality debate is a goody.

Summarised well here: Mark Malazarte

And I found that link here: Don\'t Tell My Mum I Work In Advertising

Richie

January 19. 2009 10:23 AM

simon kelly

I find the headline interesting - when the whole Star Wars body of work is fiction! I would add to Jim's comment that its not so much about being rue, but being authentic. An example: http://tinyurl.com/9baykl this excellent fiction series in Lexus Magazine isn't true, its written by nine up and comping fiction writers, but it is authentic. Authentic in that it's consistent with the brand experience and the magazine context in which it appears. I guess one could argue that it is true to the brand, but don't let me put words in your mouth. Btw, add beef to Guinness and oysters and we are not talking poor substitute for champagne and oysters, but wait, didn't you have your first oyster just the other night, so I'm shocked you have become an expert on bivalve pairings so soon ;)
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simon kelly

January 19. 2009 9:31 AM

Jim Boulton

A good story doesn't have to be true but a brand story does, a lack of authenticity will alway be found out in the end. However, that doesn't mean brands can't make the best of what they've got. Whilst Guinness and oysters might be a poor subsitute for Champagne and oysters, this doesn't mean that it's untrue that Guinness and oysters don't go together...




www.storyworldwide.com

Jim Boulton

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