Even in a bad economy, New Yorkers still love to order in. I think it's in our DNA. 

But ordering over the phone can be a problem: a misheard apartment number, pepperoni—not peppers—on my pizza. This is why SeamlessWeb, the online ordering service which opened earlier this decade, makes the process a little more, well, seamless.

Many of my friends are far more "New York" than I; however, it seems I often introduce them to the website. SeamlessWeb doesn't believe in traditional advertising, relying on word-of-mouth and the positive effects of a good product instead. Today, by using social media correctly, they're making this easier than ever to do. Through an efficient Twitter campaign, they post surprise coupon codes (mainly during the business lunchtime hours). Oh, and they actually talk to their customers whenever one drops the company name. (Hi, Seamless!)

But two days ago they turned a neat little trick to spread the word and actually drive customers into the restaurants from which they order. For the month of February, if you go into select Manhattan restaurants, a small cup of coffee is on SeamlessWeb. It's a nice way to drum up some business for flailing restaurants and spread the SeamlessWeb name. Because while e-teractions are efficient, they can't replace sitting down face-to-face with your customer. And in New York, what else would you do but sit down over coffee?

Now (hint, hint), if only I could get some free pad see euw from Klong. With tofu, please.