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STORYTELLING

I’ve been intrigued and impressed with the tv ads for “He’s just not that into you”. They have an all star cast with clout, they were humorous and they were, wait for it, different. It wasn’t the same ad over and over, but a series of ads which all boiled down to the same same story platform, which happens to be the same as the title of the movie. So far, so good.

This weekend we ventured more than a mile away from our babysitter and little daughter and made it to the cinema to watch the movie. I wasn’t expecting Oscar performances and it was ok, but I was disappointed to see that I had seen all the best bits before – in the ads!

Surely, some bright spark in the movie business must have created an ad that go before the movie? This would add cost to production, but I think audiences would appreciate not being told the punch lines or plot of the movies in advance. Am I alone?

storytelling, movie trailers

Posted by: Lars Hemming Jorgensen at 7:16 AM on 06 March 2009

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March 13. 2009 6:03 AM

A lot of people said this movie isn't that great, but I actually liked it. It felt real, and not completely contrived (though ok the main characters storyline was predictable)

Here's hoping to being the exception to the rule! :)

- L

Lailla

March 6. 2009 8:13 AM

You are not alone! I remember feeling cheated having paid good money to see Clint in City Heat, only to discover I'd already seen the best bit in the ads. Ironically, it wasn't until Unforgiven that I forgave him.

Seeing and ad as a prequel rather than a digest is something Fox pulled off for Day 7 of 24. Although quite a long ad, at around 120 minutes, 24: Redemption was essentially a teaser for Day 7, leaving the viewer in glorious anticipation of the forthcoming series.

PS Serves you right for going to see a Chick Flick in the first place ;)
www.storyworldwide.com

Jim Boulton

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March 11. 2010 10:32 PM

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