Satisfying the Kindle-Curious
Satisfying the Kindle-Curious

The Kindle e-reader has been one of the hottest tech items of the past couple of years. Now, in absence of standalone displays, Amazon established a portal where the Kindle-curious can hook up with local enthusiasts worldwide.

AdLab tipped its hat to the project, which circumvents traditional paid sales representatives. In connecting potential users with core brand advocates, Amazon turns power over to those most passionate about the product—inherently better than any paid pusher. Through its forum, owners answer questions and those interested can arrange meetings. It’s organic product advocacy.

By crowdsourcing the product demonstration to the most convincing source, Amazon has solved one of the greatest problems web retailers face: physical engagement. Plus, it creates certified brand evangelists. Amazon did it before by pioneering customer reviews and it’s doing it again with product demonstrations. Consumers controlling brands? You bet.

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Posted by: Luke Dringoli at 9:02 AM on 04 February 2010
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February 8. 2010 6:33 AM

Bob

I think this really has the potential to e a game changer moving forward. It will be interesting to see how things develop a electronic book readers become more mainstream and mature as a content delivery mechanism.
http://newsgoat.co.uk

Bob

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March 11. 2010 10:28 PM

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