Einstein Bros. Bagels cooked up a fresh-from-the-oven Facebook campaign. Through two single-day events, the "Bagel Bonanza" on January 25 and "National Bagel Day" on February 9, the brand offered up free goods to each new fan.  A familiar strategy for brands looking to beef up their social media presence, the question rises: are new “fans” really committed brand loyalists? Or are they just in it for the goods?

0 COMMENTS

Advertising on YouTube. It may seem like little more than traditional TV marketing for the digital age. However, innovative means of branding may surprise you. At least, if Mercedes Benz and Adidas are any indication.

0 COMMENTS

Let’s face facts: Young folks don't need any encouragement to act out, get reckless—in a nutshell, be stupid. And that’s just the Diesel message. Oh, kids these days.

0 COMMENTS

Well, another Valentine’s Day has come and gone. This year, Skittles and its army of Facebook followers schemed up a special surprise for one lucky lady—and she really could've used it. It’s part of the brand’s ongoing Mob the Rainbow experiment. This was a way to mobilize the candy’s 3.7 million fans for fun, on-brand web antics, actively engaging this base without forcing it.

0 COMMENTS

Is it just me or are anti binge-drinking lobbyists desperate to rock the UK marketing industry in 2010? Forget the nanny state. This is all-out war.

0 COMMENTS

Here in New England, news of snow makes adults grumble. On the other hand, it sure makes kids perk up. And somewhere 75 miles west of Denver, Colorado, Copper Mountain is turning the tables, calling for adults to take a snow day of their own. “Everyone Deserves a Snow Day,” claims the campaign.

0 COMMENTS

It’s tool time! Craftsman’s busted into original content with a string of gritty videos hoping they’ll go viral. And the brand’s showing its products some really tough love—we’re talking smashing windows, kicking toolboxes, and chucking drills. Things are about to get rough!

0 COMMENTS

Are you picky about the way your TP rolls? Yes, that’s the heated debate of Cottonelle’s new campaign. The toilet-paper maker is asking America how it does, in fact, roll.

0 COMMENTS

Loud, gimmicky, and crassly expensive, Super Bowl commercials have long epitomised old-school advertising. But there are signs that things are beginning to change.

0 COMMENTS

The fashionistas at ModCloth recently stitched together a new feature for the company’s online store that gets customers in on the clothing-selection process, ultimately letting consumer sentiment influence the e-retailer’s style direction. It’s a pretty well-made plan.

0 COMMENTS

"The message is clear,” concludes an article about Audi on Global Watchtower. “Language services are a critical part of any company's growth strategy. And when times are bad, the companies that have laid the linguistic foundation are the ones that benefit from the international diversification that enables them to survive—or in Audi's case, to drive—through some of the toughest economic storms."

0 COMMENTS