This week, amidst the hubbub of the iPhone 4’s re-revealing, Steve Jobs also announced Apple’s first foray into the advertising biz. The predictably-titled iAd platformwill launch July 1st. Promising to be both smarter and more engaging than the current standard, this in-app solution arms developers with a new stream of cash to support their free offerings. For brands, iAd is an opportunity to engage directly with the millions-strong network of "Passionate," "Responsive," and "Connected" Apple users. But antitrust regulators aren’t quite as jazzed about the initiative. The question is whether iAd is just another case of Apple’s corporate control freakishness or a genuinely exciting step away from the bad mobile ad-age? Let’s have an iLook.
We recently invested a few moments reflecting soberly on a small table of data in The eMarketer Daily from December 3rd. All of us at post-advertising h.q. invite you to do the same (and not just because the numbers support what we’ve been saying for a while).
The table shows US advertising spending from 2006 through 2010, broken down by major categories of (known) media. The headline is that traditional, ad-supported media are falling to pieces while non-traditional, content-driven marketing is on the rise. But the sub-head is even more interesting: overall ad spending is stagnating and, we maintain, beginning to fall. That’s something we have long predicted as a consequence of the post-advertising age. Now it appears to be happening.
The Post-Advertising Summit celebrates the end of the broadcast age and the dawn of a new era for marketing. The advertising-as-interruption model has collapsed and the ad world Read more
