Bookmark Your Favorite…Banner Ads?

Posted by Luke Dringoli, 10 Nov 2010
When your eyes happen upon a web banner ad, do you ever think, "man, I wish I could save that for later!" No? Well, AdKeeper thinks you might...if you could. Because, you know, people love Super Bowl ads! And some time in the recent past people used to clip coupons! AdKeeper is hoping its system will revolutionize the way you view those pesky boxes altogether.
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KFC’s Viral Effort Degrades All of Humanity

Posted by Luke Dringoli, 20 Jul 2010
KFC's latest viral video attempt offers us a glorious "teachable moment." This effort is so bad it's...bad. It's the antithesis of Old Spice's masterful video response meme—the hottest thing on the web right now, advertising or otherwise. We are all worse people for this video. Bask in the glorious #fail after the jump.
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TV Ads: Paying Attention to Misleading Numbers

Posted by Luke Dringoli, 01 Jun 2010
Researchers at The Council for Research Excellence recently concluded that some TV watchers do, in fact, stay in the room during commercial breaks. Or, as they put it, "Most TV Viewers Do Not Leave the Room or Even Change Channels During Commercial Breaks.” The CRE highlights select results to conclude that viewers stay put because they're captivated by what the ad spots have to offer. The truth, more likely, is that these couch potatoes are patiently waiting for their favorite show to resume, engaging with other humans or other media, or are just too lazy to press fast forward on their DVR remote, let alone leave the room. Thankfully, Ilya over at the excellent AdLab has weighed in to help make some sense of the data.
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The Audience Steals the Spotlight

Posted by Luke Dringoli, 17 Mar 2010
Earlier this year, AdLab critiqued The New York Times’ assessment of Super Bowl advertising, which described a coup of Madison Avenue. It recognized that brands are in the hands of consumers. Imagine that!
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