Comic advertising

A couple of weeks ago, Dare Comics, the UK publisher, auctioned the "world's first perpetual advertisement" offering "a full page advertisement in every single one of Dare Comics' online publications in perpetuity."

Dare claims 75,000 online readers of The Hunter, averaging 1,000 new readers every day (which is kind of jusitfied by the stats on the download page). But does 74,303 page views actually equal 74,303 readers? Not really. Nine people have subscribed, which is probably a more accurate indicator of its popularity. Adam Hamdy, Dare Comics founder, said "This could be the smartest media purchase anyone ever makes." I'd say it could be the smartest PR move Adam Hamdy ever makes.