Chilean Miners Emerge Stylin’

Posted by Patrick Gannon, 05 Nov 2010
Last month, the 33 Chilean miners who were trapped beneath the Earth's surface for 69 days were finally rescued. When they emerged, they wore sunglasses to help their eyes readjust to the sun after being in the dark for over two months. But where'd they get those shades?
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Brand Generosity

Posted by Jim Boulton, 23 Dec 2008
I’ve got this theory that brands can engender irrational consumer loyalty through generosity, which was recently reinforced by a trip in a London cab. Black cabs are not usually known for their largesse, however, this time it was different. Thanks to O2, I was able to make free calls to any UK number from a branded radio phone in the back – it just so happened I needed to phone my mum, so I did.
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