Google thinks display ads are "going to be huge." To drive home the point, they've bought ad space of their own, and erected a billboard of their own in — you guessed it — Times Square. By "huge," they mean smarter, more relevant, and "open." Is this all talk or is it a real push towards a better banner?
While it may not be revolutionary, Levi's "Go Forth" campaign has taken up a storytelling-as-advertising approach that is, while perhaps not conceived and executed as well as it could be, a cut above many other foot draggers.
The Post-Advertising Summit celebrates the end of the broadcast age and the dawn of a new era for marketing. The advertising-as-interruption model has collapsed and the ad world Read more
