Who doesn’t love free food? Brands like Taco Bell, 7-11, and Einstein Bros. have all created fake holidays to hawk free products. IHOP has also devoted a day to its signature dish for the past five years (National Pancake Day, February 25th), it’s partnered with Children’s Miracle Network to be more than a stunt: it’s a reason for celebration.
The Post-Advertising Summit celebrates the end of the broadcast age and the dawn of a new era for marketing. The advertising-as-interruption model has collapsed and the ad world Read more
