Mad Men Season 4 Episode 5

Rival Agencies, Psychotic Ex-wives and Repetitive Placements (Or, Mad Men: Season 4, Episode 5)

It's that time of the week — a new episode of your favorite primetime drama about the most despicable industry of all: advertising! This week's entry in the Mad Men canon featured a plethora of both family and ad-related dramatics, and continued the insertion of an increasingly high-profile array of real-life brands opting (we'd assume) into the show's historically hyper-accurate format. Read on for our behind-the-copy take on the hour's events — especially the breaks that littered it.
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The DVR-Busting Commercials of Mad Men (Episode 2)

Another week of Mad Men has brought us a new crop of advertising-themed ads. The commercial spots on this show represent a great opportunity to reach a smart and sophisticated viewership — after all, advertising is already on everyone's mind. Given that, the knowing wink has got to be the modus operandi for brands in this setting. Anything else feels...jarring. But as we've found out, this isn't easy to pull off.
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