Reason #348 why Zappos is awesome: honesty in advertising! Lately, I’ve seen more members of my social circle raise their eyebrows over hyper-targeted web ads — the kind that give real-estate to a product or product category you may have just been looking at, or a website where you bought something. There’s the creepy and unexplained stuff that feels like it's stalking you, and then there’s Zappos.
The fashionistas at ModCloth recently stitched together a new feature for the company’s online store that gets customers in on the clothing-selection process, ultimately letting consumer sentiment influence the e-retailer’s style direction. It’s a pretty well-made plan.
