Forget the runway. This season's all about the look book—an instrumental tool for fashion brands to showcase new collections. Usually, these glossies feature a pristine vision the clothes worn by professional models in a world sans competing labels. Well, retail trendsetter American Apparelhas restitched the idea with its latest volume.
Last month, YouTube user Normativeexamined remix culture arguing that such mash-ups have become a way for different social circles to interpret work. Greater than what one person can do alone, he theorizes it’s changed the rules of interaction in a digital age.
Loud, gimmicky, and crassly expensive, Super Bowl commercials have long epitomised old-school advertising. But there are signs that things are beginning to change.
The Post-Advertising Summit celebrates the end of the broadcast age and the dawn of a new era for marketing. The advertising-as-interruption model has collapsed and the ad world Read more