All Dressed Up and In Your Hands

Forget the runway. This season's all about the look book—an instrumental tool for fashion brands to showcase new collections. Usually, these glossies feature a pristine vision the clothes worn by professional models in a world sans competing labels. Well, retail trendsetter American Apparel has restitched the idea with its latest volume.
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Turning the Tables on Brand Identity

Last month, YouTube user Normative examined remix culture arguing that such mash-ups have become a way for different social circles to interpret work. Greater than what one person can do alone, he theorizes it’s changed the rules of interaction in a digital age.
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