Here in New England, news of snow makes adults grumble. On the other hand, it sure makes kids perk up. And somewhere 75 miles west of Denver, Colorado, Copper Mountain is turning the tables, calling for adults to take a snow day of their own. “Everyone Deserves a Snow Day,” claims the campaign.
The Post-Advertising Summit celebrates the end of the broadcast age and the dawn of a new era for marketing. The advertising-as-interruption model has collapsed and the ad world Read more