Blessings and thanks to The Daily Beast for reporting that Story Worldwide, the agency that brings you this blog, has launched an experiment to use the social web to find a true, authentic and sustainable brand for the Republican Party, presently a total and humiliating disaster. To join the struggle to find the new soul of the G.O.P., go to the site we've created: Call Me, G.O.P. (as in "Call me anytime for help or advice").