We’ve all heard that “traditional advertising is dead” and we all know it isn’t. It’s still alive even though it doesn’t work very well, is increasingly ignored, irritates people and isn’t really measurable. So when will it really die?
The incontrovertible axiom of the post-advertising age is that traditional, interruptive commercials will disappear completely (i.e., die) when there are no more traditional media to interrupt with ads. That explains why a recent obsessive focus of post-advertising.com is
the lethal illness now afflicting traditional media — an illness that combines the virus of global economic collapse, the ongoing fragmentation of TV and the viral growth of digital.
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