By The Numbers: Social Media and the Super Bowl

Social media rushed the field during this year's Super Bowl ad extravaganza. It was anything but business-as-usual. Folks the globe over are a-chatter about what they saw during the game, and comments were more positive than most anyone anticipated. Let's dive in, shall we?
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NERF Geeks, CheapTickets Thrifters Latest to Join the Crowdsourcing Craze

Ever since Doritos debuted its annual do-it-yourself Superbowl campaign, wherein the company outsources its Superbowl advertising to filmmakers vying for a million dollar prize, it seems everyone's getting into the crowdsourcing game. Mountain Dew’s Dewmocracy, and LG’s Design the Future, among others, are getting consumers more involved in company marketing campaigns than ever before. But does crowdsourcing TV and internet spots make more sense for some brands than it does for others? To examine this question we look at niche brands NERF and CheapTickets, two recent bandwagon jumpers looking to bring their faithful followers a bit closer.
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The Audience Steals the Spotlight

Earlier this year, AdLab critiqued The New York Times’ assessment of Super Bowl advertising, which described a coup of Madison Avenue. It recognized that brands are in the hands of consumers. Imagine that!
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