Lightweight, clever and infectious—we’re seeing more and more of these quick-hit post-advertising efforts as of late, wherein a brand takes a backseat to a smart and addictive concept. Exhibit A: Audi, who’ve created the
Efficient Films twitter meme to celebrate films and twitter as a brisk storytelling medium. And, oh yeah, Audi's equally efficient new clean diesel powered
A3 TDI. Daryl at Brandflakes for Breakfast
served up some initial insight about the effort.
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