Who doesn’t love free food? Brands like Taco Bell, 7-11, and Einstein Bros. have all created fake holidays to hawk free products. IHOP has also devoted a day to its signature dish for the past five years (National Pancake Day, February 25th), it’s partnered with Children’s Miracle Network to be more than a stunt: it’s a reason for celebration.
Einstein Bros. Bagels cooked up a fresh-from-the-oven Facebook campaign. Through two single-day events, the "Bagel Bonanza" on January 25 and "National Bagel Day" on February 9, the brand offered up free goods to each new fan. A familiar strategy for brands looking to beef up their social media presence, the question rises: are new “fans” really committed brand loyalists? Or are they just in it for the goods?
The Post-Advertising Summit celebrates the end of the broadcast age and the dawn of a new era for marketing. The advertising-as-interruption model has collapsed and the ad world Read more
