How to Brand for Spotify, MOG and More

Posted by Luke Dringoli, 21 Nov 2011

This post originally appeared in our November issue of "Live Report from the Future of Marketing," our monthly Post-Advertising newsletter. Subscribe for free here.

Free music streaming services are here to stay. So when will brands really come out and play? Saviors like Spotify and MOG, plus the now-seasoned vets Pandora and Last.fm—which have dragged the music industry kicking and screaming into the 21st century—are now the best bets at monetizing and spreading music legally into the future. And now, via social platforms like Facebook and its Open Graph, they’re encouraging more sharing than ever before.

Top that off with the hundreds of ingenious apps and web sites taking shape through music’s newfound online freedom and you’ve got one hell of an opportunity—one that most brands have squandered. Turns out, there’s much brands can do, as both advertiser and Page admin, to utilize these valuable new tools.

Share

The Big Facebook Update: Is It the Best of Times or the Worst of Times for Brands?

Posted by Charles Coxe, 05 Oct 2011

There was much hand-wringing when Mark Zuckerberg took the stage at the f8 conference to unveil new changes to Facebook. I don’t want my profile to change! I don’t want to share so much personal information! And, for brands in particular: I just learned how to use Facebook to market my brand—what do I do now?

Share