Thierry Mugler Adds a Feminine Touch

Posted by Luke Dringoli, 18 May 2010

Back in early March, a French fragrance brand called Thierry Mugler launched a global campaign to tap the female market. Its name? Womanity—a platform for women (and some men too) to connect, share, and discuss femininity. Well, 3,770 contributions and one scent later, the undertaking was successful––particularly for an industry that'd rather dictate taste than collaborate to develop it.

Share

CSI Questions Its Own Fans

Posted by Luke Dringoli, 03 Dec 2009

There’s a new trend in online video and CSI is right at its heels. With the aid of Facebook Connect, the brand is piping in content to its own site, personalizing its story for the audience.

Share

Facebook + FriendFeed: Total (Social) Domination

Posted by Luke Dringoli, 21 Aug 2009

In a bid for web supremacy, Facebook has snatched up the bulk of your digital life for a healthy 47.5 million bones (U.S.). Your online existence (besides what you already "accomplish" on Facebook) comes their way this summer through the media tracker FriendFeed. Prepare to adjust your regular web routine.

Share