An interesting insight into what makes social content effective has emerged, or at least made itself more visible, in the past year or so. Content is king, but editing may be the queen who’s actually running the castle.
Our traditionally analog means of consuming media—television, newspaper, radio, outdoor—are quickly being replaced by digital means. We supplement TV watching with our iPads, get our news in near real time from Twitter, and share life’s moments in an instant on Facebook. Other technologies have allowed fast and easy creation and curating of content, like Pinterest, Vine, Storify, and even something as simple as an Instagram hashtag.