Advertising an Advertising Movie

While watching Inception, I spent most of the movie nodding knowingly as if to convince my date of my incredible intellect and logic. The truth is, Inception left me more confused than a blind dog in a butcher shop. I attribute most of this to the obscene levels of lead-based paint in my childhood home, and some of it to Christopher Nolan's need to prove he's the smartest man in the world. But Inception is not alone in its mind-bending/universe folding/reality-is-a-myth attempts at duping movie go-ers (See films such as eXistenZ, The Thirteenth Floor, and Big Momma's House 2, to name a few). Documentarian Morgan Spurlock's (Super Size Me, Where in the World is Osama Bin Laden?) newest film, The Greatest Movie Ever Sold, adds a new self-referential layer to brain-crushing cinema. Placing advertising and marketing in his crosshairs, Spurlock has made a movie about selling the very film the audience is watching.