It's been weeks. Why haven’t I gone to see the movie adaptation of my favorite childhood story, Dr. Seuss’ The Lorax? It wasn’t the trailers or previews, but rather the antics of Universal Pictures’ marketing department and their eagerness to slap a “Lorax Approved” logo on any product within earshot and produce beaming endorsements for any brand—however ill-suited they might be—willing to pony up. When compared to the lessons from the original story, the irony kills. The blasphemy is palpable.
From a marketer's perspective, The Lorax's awkward corporate love-fest, and the resulting backlash, prove that it’s now imperative to define your brand’s story platform—the core narrative at the heart of your brand, where all promotions and marketing should tie back to and stay true to. Read up on The Lorax's worst offense yet, the overall saga, and other exploits in nostalgic cinema after the jump.