With each successive ad-related announcement, micro-blogging service Twitter seems to move further away from a marketing strategy that’s equal to its cutting edge services and savvy, new school users. Its newest venture with client HootSuite is just the latest interruption-as-usual.
As the power of micro-blogging platform Twitter grows, so too does its influence on consumers. But are celebrities and power users––even Twitter itself––acting disingenuously by continuing to use their audience as fodder for mass-marketed, mass-tweeted brand messaging? At what point do our favorite celebrities with their fancy "verified accounts" lose their right to publish?