Rankings released by Brand Keys recently demonstrate that consumers are the most brand-loyal to the thing that they use daily (if not hourly). Yes, the cell phone.
Hyundai is reflecting consumer fears about their job security in its current marketing campaign. Any customer that buys a Hyundai on finance can return their car for no additional charge if they lose their job within a year of purchase. The result is a 4.9% increase in sales over the same period last year, compared with a 40% drop across the automotive sector as a whole. Now that's post-advertising.
