Want the Absolut experience? Sit back, relax, and enjoy the show. For a film called I’m Here, directed by indie auteur Spike Jonze (Where the Wild Things Are, Adaptation), Absolut tried to give its audience a theatre-like feel with a free online movie you can enjoy in the company of friends (although you do have to provide the popcorn). The idea was to enhance the (typically) static web video and leave viewers with a better taste in their mouths. And the audience, naturally, drank it up.
The Post-Advertising Summit celebrates the end of the broadcast age and the dawn of a new era for marketing. The advertising-as-interruption model has collapsed and the ad world Read more
