Orbit and DumbDumb.com Usher in New Model for Viral Marketing

Orbit has made fresh breath even fresher by prioritizing hilarious content above of the same tired corporate messaging. The company has unwrapped a series of videos on DumbDumb.com, a new website for viral commercials from the likes of funny guys Jason Bateman and Will Arnett. While brands creating quality content like this is nothing new, the story behind Orbit and DumbDumb gives us a bit more to chew on...
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