Here’s one for the beauty book: a 16-year-old blogger helped a design-your-own shoe company, Shoes of Prey, triple its web traffic and achieve its best day yet. This came after she posted a nine-minute video to YouTube to explain the site's value, promote shoes she designed herself, and encourage subscribers to comment. One out of the 93,581 that responded won free footwear.
The Post-Advertising Summit celebrates the end of the broadcast age and the dawn of a new era for marketing. The advertising-as-interruption model has collapsed and the ad world Read more
