What Every Brand Should Know About Facebook’s Graph Search

Yesterday Facebook announced its biggest innovation since the News Feed in 2006. It is finally taking search seriously, launching Graph Search

What Google is to the web, Graph Search is to your social network on Facebook. Graph Search, which will appear on the top of every Facebook page, enables people to find information through the filter of their friends in relation to four pillars—people, places, photos and interests. With Graph Search, people type in what they’re looking to find, not just by name but also by category or simple phrase.

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Grey Poupon’s Facebook Page Spreads a Lesson in Brand Storytelling

I hate mustard.

I’ve always been a picky eater, though my palate has developed as I’ve gotten older. I used to avoid nearly all condiments and toppings. I’d eat salads without dressing, sandwiches without mayo, and whatever you put mustard on, I didn’t. I’ve come around on some of those. Any salad is better with ranch.  I need mayo on my tuna sandwiches.

I still hate mustard, though.

Hello. My name is Jon, and I’m a fan of Grey Poupon on Facebook.

It makes little sense, allowing a brand I have no intention of ever buying into my precious Facebook timeline. If my wife sneaked it into a sandwich, I’d spit it out like a petulant child. But Grey Poupon took an approach to building a community on Facebook that was so unusual, so exclusive, that I had to become a fan (or at least try). 

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