The
New York Times boasts the
highest number of Twitter followers among US newspapers (more than 2.5 million — which is more than five times the number for the
WSJ), but the paper is constantly refining its social media strategy. Recently, the Gray Lady has been shaking things up by replacing the
@nytimes auto feed of headlines and links with real, live humans. Yes,
actual human beings. And to everyone's surprise, these humans are posing questions, retweeting content, and curating more active online conversations. You know, social media stuff.
Share
