Online dating has become part of our everyday consciousness. Sites like Match, eHarmony, and OkCupid have become industry moguls and multi-million dollar businesses. Even stomach-turning sites that allow for infidelity boast millions of users.
I joined OkCupid years ago to find out what the scene was all about. While I didn’t meet Prince Charming, I did discover something that brought my mind right back to the confines of this cubicle: Like real-life businesses, online dating is all about branding — putting your best foot forward to attract and engage (no pun intended) an audience.
So if you’re looking for love and some marketing knowledge along the way, keep these lessons in mind.