Is Frictionless Sharing a Boon or Black Hole for Brands?

As frictionless sharing becomes the norm for applications like Spotify and Huffington Post, it feels like we’re at the cusp of an era of increasingly intense oversharing. Facebook’s new sharing mechanism has already contributed to a distinct decrease in manual curating and the rise of automated sharing through software. But the real question is: Will frictionless sharing create a true paradigm shift in the way we interact and share on the web? And what are brands to do about it?

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The Big Facebook Update: Is It the Best of Times or the Worst of Times for Brands?

There was much hand-wringing when Mark Zuckerberg took the stage at the f8 conference to unveil new changes to Facebook. I don’t want my profile to change! I don’t want to share so much personal information! And, for brands in particular: I just learned how to use Facebook to market my brand—what do I do now?

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Privacy v. Profit: Facebook’s PR Balancing Act

Most of us tell the same lie almost daily: “I have read and agree to the terms of use.” This lie is so common and so institutionalized that there’s even a lively discussion on a religious forum regarding whether or not it constitutes a sin. It’s not that we don’t care about our privacy. We don’t read these privacy policies and terms and conditions texts because they're long, dense, and usually written in legalese. Uncharacteristically, Facebook could be changing all that.
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