This post might do the unthinkable. It will disprove one point we make on a regular basis here at PostAdvertising.com, while simultaneously proving another. Brace yourselves. The traditional 30-second spot is dead. This is something we've reiterated numerous times over the years. Your audience can see right through it; it can no longer convince them to buy and use whatever product or service you're pushing. However, one particular campaign run on Canadian TV stations miraculously implies otherwise. The "Miracle Food" ad campaign being broadcast on Canadian television is not the product of a supermarket conglomerate or even a band of Canadian farmers. It's being run by the Canadian Bureau of Television.
Saying “we want to create a viral campaign” is a bit of a fool’s errand, isn’t it? It’s like trying to capture magic in a bottle or discover the elusive cure to Heidi and Spencer.