Well, another Valentine’s Day has come and gone. This year, Skittles and its army of Facebook followers schemed up a special surprise for one lucky lady—and she really could've used it. It’s part of the brand’s ongoing Mob the Rainbow experiment. This was a way to mobilize the candy’s 3.7 million fans for fun, on-brand web antics, actively engaging this base without forcing it.
The Post-Advertising Summit celebrates the end of the broadcast age and the dawn of a new era for marketing. The advertising-as-interruption model has collapsed and the ad world Read more
