Seeing as YouTube recently began the
transition from simple distribution of amateur videos to full-on production of professional-quality films, it makes sense that they should include some behind-the-scenes content with the viral stars who have made names for themselves through the video distributor. YouTube will now check in with their most successful users in a short weekly talk show called the
Partners Project.
Not that we don’t already know enough about the lives of YouTube celebs such as
iJustine and
ShayCarl. According to
the show's description, however, the Partners Project “will give you a behind the scenes and intimate look at your favorite YouTube stars who are pioneering this cultural phenomena.” Bravo! YouTube is finally stepping up and taking ownership of their greatest assets. Next stop: profitability. Right?
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