Post-Advertising Survival Guide, Vol. 1: Nudge Marketing

Posted by Jim Boulton, 14 May 2012

There’s a lot of talk at the moment about nudge marketing, a theory based on behavioral economics. It describes the power of “choice architecture,” the art of arranging seemingly equivalent options so that more people will make one particular choice. This proposition is especially potent for the social web, which Obama’s election team harnessed so well in the campaign to win the White House and which was imitated by the UK’s Tory party in the 2010 election.

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Everything You Need to Know About Marketing You Can Learn From Online Dating

Posted by Andrea Fjeld, 17 Aug 2011

Online dating has become part of our everyday consciousness. Sites like Match, eHarmony, and OkCupid have become industry moguls and multi-million dollar businesses. Even stomach-turning sites that allow for infidelity boast millions of users.

I joined OkCupid years ago to find out what the scene was all about. While I didn’t meet Prince Charming, I did discover something that brought my mind right back to the confines of this cubicle: Like real-life businesses, online dating is all about branding — putting your best foot forward to attract and engage (no pun intended) an audience.

So if you’re looking for love and some marketing knowledge along the way, keep these lessons in mind.

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