Were the “Most Interactive Oscars” the Worst Oscars?

As expected, yesterday’s Academy Awards were about movies, celebrities, and red carpet style. But more than ever in its 83-year run, the annual ceremony put social media center stage. Behind-the-scenes websites, apps, and real-time commentary were designed to make these Oscars the most interactive yet. The big idea: Double your screens, double your fun. Great in theory, but with the apps and tools we used, we found our fun severely diminished.
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Publishers Going Beyond the Printed Word

Print Magazine iPad Apps That Don’t Suck!

Remember when the iPad was set to revolutionize, reinvigorate, and single-handedly save the publishing world? Just a scant four months ago magazines, under the spell of this magical thinking, began importing their rags onto the iPad only to sit back and wait for salvation. Well, as we all know, pasting pre-existing pages into a scrollable touch format hasn’t saved anyone’s keister. But with time, publishers are catching on—the latest round of magazines gone digital offer hope that this industry can regain its footing amid instant publishing and consumer-generated content. We run down our newest favorites after the jump...
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