No set of eyes see things in the same light. To celebrate this idea, a Philips microsite brought on five world-class directors to help tell its story. The result is five vastly different films bridging many genres. But here’s the real plot twist: an accompanying contest turns the heat on the audience, asking them to take this concept one step further. Lights, camera, action!
The Post-Advertising Summit celebrates the end of the broadcast age and the dawn of a new era for marketing. The advertising-as-interruption model has collapsed and the ad world Read more
