Additional reporting by Story's Director of Audience Generation Cyrus Karimi.
In early December, Google updated their search algorithm to provide each user with personalized results—the information Google deemed most relevant to the specific user. The news garnered little chatter in the social media realm. According to Danny Sullivan at Search Engine Land, less than 50 news articles and blog posts were written about in its initial week (and only 290 to date).
Earlier this month Google made another important change, updating their search algorithm to include personalized search results specifically pulled from Google+ activity, naming the new results “Google Personalized Results.” Once again the news spread through social circles and landed on a few of blogs, but compared to the hoopla surrounding SOPA, Facebook Timeline, and emerging technologies like Pinterest, its effect was more of a ripple than a tidal wave and has many users and news outlets slamming the change.
However, love it or hate it, these changes may be the new "normal" for search, forever.