For many public radio stations, the beginning of May means the beginning of spring pledge drives. Loyal listeners across the country can expect to be pestered, badgered, and harassed to dig into their pockets for support. And support they should — with the current battle in U.S. Congress over
federal budget cuts to National Public Radio, fundraising is more vital than ever for these stations. But, as necessary as they may be to keep valuable programming on the radio, the pledge drive strategy more or less epitomizes what we call "interruption" around here. There's got to be a better way, right?
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