The author behind the now-infamous
@BPGlobalPR, a man calling himself "Leroy Stick,"
has recently posted a powerful explanation for his brand-jacking antics. While we here at Post-Advertising are indeed some of the "marketing folk" he derides for "wondering what BP should do to save their brand from @BPGlobalPR"—
see our story here—we can’t help but applaud his candid remarks about brand ownership, publicity, and owning up to mistakes. Albeit with a few reservations...
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