Stop me if you’ve heard this one before: Instagram is a pretty big deal.
It’s not breaking news but something I thought about as I was going to bed last night. I was about to fall asleep when I realized I hadn’t checked my Instagram feed. I reached from my bed, grabbed my phone and scrolled through the square, filtered photos of people, buildings, foliage, workouts, posters and, of course, food. I commented, Liked and even searched through a few hashtags to find fellow Instagrammers who share my passions.
For the better part of the last decade, I haven’t checked a social media platform not named Facebook or Twitter daily until now. Instagram has quickly become one of the top three social networks, and since photos are more personal than a 140-character statement, it has the potential to connect brands with fans on a deeper level than Twitter.