Post-Advertising Survival Guide, Vol. 1: Nudge Marketing

Posted by Jim Boulton, 14 May 2012

There’s a lot of talk at the moment about nudge marketing, a theory based on behavioral economics. It describes the power of “choice architecture,” the art of arranging seemingly equivalent options so that more people will make one particular choice. This proposition is especially potent for the social web, which Obama’s election team harnessed so well in the campaign to win the White House and which was imitated by the UK’s Tory party in the 2010 election.

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Brands: Can’t Buy My Love

Posted by Andrea Fjeld, 14 Dec 2011

Desperation is never attractive, even when it comes to brands. Nevertheless, it’s apparent that brands have stooped so low as to actually buy Facebook likes (25,000 guaranteed for the low, low price of $1,757!). Who knew in a marketing medium based on transparency and honesty, brands would zip up their hoodies, dawn a fake beard, put on their sunglasses and travel to the seedy underworld of black hat social media to inflate their social metrics?

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