Three Ways the Second Screen Is Shaping the Future of Television

Have you heard of the second screen? If not and you’re a marketer of media, you’d better listen up and learn fast; a number of television networks and individual programs have started taking this concept seriously and are, as a result, tightly weaving audiences into a more dynamic viewing experience. If fantastic recent examples like NBC’s The Voice, CBS’s 54th Grammy Award ceremonies and WGN America’s syndication work continue to crop up, the second screen will soon enough become your new first priority.