Facebook’s New Premium Ads: A Huge Mistake?

Posted by Luke Dringoli, 07 Mar 2012

At last week’s first-ever Facebook Marketing Conference (fMC for short), Facebook officially announced the integration of four new products into their advertising model. These additions represent the most invasive placements on the social networking site yet. For the first time, they’ve placed ads within the previously untainted News Feed (on both desktop and mobile sites)—a move that speaks volumes of Facebook’s new trajectory.

Facebook users don’t often warmly embrace shifts in their social media routine, so it’s only natural to wonder how Facebook’s 845 million users will react to these game-changing announcements. What will it take to make sure these new ad formats don’t backfire on branders?

Share

The Big Facebook Update: Is It the Best of Times or the Worst of Times for Brands?

Posted by Charles Coxe, 05 Oct 2011

There was much hand-wringing when Mark Zuckerberg took the stage at the f8 conference to unveil new changes to Facebook. I don’t want my profile to change! I don’t want to share so much personal information! And, for brands in particular: I just learned how to use Facebook to market my brand—what do I do now?

Share