My Love-Hate Relationship with Social Media Tools

As a community manager, I spend a lot of my time on social networking sites. And, while I tweet and post away, I often dream of a perfect tool—a unifying platform that will make my life easier and more efficient. Alas, this magical social tool does not exist. Some may claim to be my Prince Charming, enticing me with promises of quick publishing, built-in social insights and post review functionality. And yet, I am always disappointed in some way. Why are so many social media tools subpar for savvy community managers? The answer’s not so simple.