We know, we know—we sound like a broken record with our endless exhortations to brands to stop advertising and start earnestly "engaging." But this time we really,
really, mean it. As if BP's strict doctrine of non-engagement weren't enough (they're our newest inductee into the
Post Advertising Hall-of-Shame), it has now been reported that the brand has thrown some 50 million dollars at protecting and managing their image with a series of
melancholy TV spots. We're not the only ones moaning about this. The President—among others—
called them out on it this past week.
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